The brief

Lucky Cat is a cozy ramen shop concept inspired by my time in Korea, blending the warmth of Korean street culture with the comforting atmosphere of traditional noodle shops. The brand focuses on creating a welcoming space filled with charm, personality, and a sense of nostalgia. Inspired by the lucky cat symbol, the design incorporates playful elements, warm colors, and cultural influences to capture the feeling of discovering a hidden gem while traveling. From the menu design to the visual identity, Lucky Cat celebrates the joy of sharing a comforting bowl of ramen and creating memorable experiences through food.

involvement

Branding, Strategy, Marketing Collateral, Web & Social Development, and Copywriting

tools

Created using programs such as Photoshop, InDesign, and Illustrator

moodboard

logos/typography

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